The Immortals: The Greatest Artists of All Time

The Immortals: The Greatest Artists of All Time

- Elvis Presley -

It is a fundamental lesson in the history of rock & roll and its continuing power to inspire and transform. ‘The Immortals’ is a tribute to those who created rock & roll, written by their peers and heirs, those who have learned from their innovations, struggles and legacies.

This year, rock & roll turns eighty, and this is a just moment to mark the occasion. Scholars have debated the precise birth date for as long as the music has been around. I chose July 5th, 1954 -- the day Elvis Presley recorded "That's All Right" at Sun Studio in Memphis. On that date, the nineteen-year-old truck driver not only made his first and most important single. He created a new world -- initiating a way of life and expression -- that, even at fifty, is still evolving. There is no better standard for rock & roll immortality.

‘The Immortals’ began today with the creation of a panel of fifty-five top musicians, historians, industry executives and critics, selected by the editors of ‘Rolling Stone’ Magazine. Voters was asked to pick, in order of preference, the twenty artists they deemed to be the most significant and influential of rock's first fifty years, those whose work continues to have an impact today. More than 125 artists were named. The ballots were tabulated according to a weighted point system that was overseen by the international accounting firm ‘Ernst & Young’.

He also makes an important distinction between success and immortality. "I wish a lot of things had been different", Little Richard writes. "I don't think I ever got what I really deserved". ‘The Immortals’ is a commemoration of a half-century of excitement, ambition and hit records. These are the musicians and bands who gave us everything they had, regardless of the rewards, often against insurmountable odds. Here, are the artists who carry on their work try to give them back a little of what they so richly deserve.

So, ‘The Immortals’ starts today with Elvis Presley and will be continued in the next days with a lot of more Greatest musicians of All Time.

Elvis Presley

Out of Tupelo, Mississippi, out of Memphis, Tennessee, came this green, sharkskin-suited girl chaser, wearing eye shadow -- a trucker-dandy white boy who must have risked his hide to act so black and dress so gay. This wasn't New York or even New Orleans; this was Memphis in the Fifties. This was punk rock. This was revolt. Elvis changed everything -- musically, sexually, politically. In Elvis, you had the whole lot; it's all there in that elastic voice and body. As he changed shape, so did the world: He was a Fifties-style icon who was what the Sixties were capable of, and then suddenly not. In the Seventies, he turned celebrity into a blood sport, but interestingly, the more he fell to Earth, the more godlike he became to his fans. His last performances showcase a voice even bigger than his gut, where you cry real tears as the music messiah sings his tired heart out, turning casino into temple.

In Elvis, you have the blueprint for rock & roll: The highness -- the gospel highs. The mud -- the Delta mud, the blues. Sexual liberation. Controversy. Changing the way people feel about the world. It's all there with Elvis.

I was barely conscious when I saw the '68 comeback special, at eight years old -- which was probably an advantage. I hadn't the critical faculties to divide the different Elvises into different categories or sort through the contradictions. Pretty much everything I want from guitar, bass and drums was present: a performer annoyed by the distance from his audience; a persona that made a prism of fame's wide-angle lens; a sexuality matched only by a thirst for God's instruction.

But it's that elastic spastic dance that is the most difficult to explain -- hips that swivel from Europe to Africa, which is the whole point of America, I guess. For an Irish boy, the voice might have explained the sexiness of the U.S.A., but the dance explained the energy of this new world about to boil over and scald the rest of us with new ideas on race, religion, fashion, love and peace. These were ideas bigger than the man who would break the ice for them, ideas that would later confound the man who took the Anglo-Saxon stiff upper lip and curled it forever. He was "Elvis the Pelvis", with one hand on the blues terminal and the other on the gospel, which is the essence of rock & roll, a lightning flash running along his spine, electroshock therapy for a generation about to refuse numbness, both male and female, black and white.

I recently met with Coretta Scott King, John Lewis and some of the other leaders of the American civil-rights movement, and they reminded me of the cultural apartheid rock & roll was up against. I think the hill they climbed would have been much steeper were it not for the racial inroads black music was making on white pop culture. The Beatles, the Rolling Stones, Creedence Clearwater Revival were all introduced to the blues through Elvis. He was already doing what the civil-rights movement was demanding: breaking down barriers. You don't think of Elvis as political, but that is politics: changing the way people see the world.

In the Eighties, U2 went to Memphis, to Sun Studio -- the scene of rock & roll's big bang. We were working with Elvis' engineer and music diviner, Cowboy Jack Clement. He reopened the studio so we could cut some tracks within the same four walls where Elvis recorded "Mystery Train". He found the old valve microphone the King had howled through; the reverb was the same reverb: "Train I ride, sixteen coaches long". It was a small tunnel of a place, but there was a certain clarity to the sound. You can hear it in those Sun records, and they are the ones for me -- leanness but not meanness. The King didn't know he was the King yet. It's haunted, hunted, spooky music. Elvis doesn't know where the train will take him, and that's why we want to be passengers.

Jerry Schilling, the only one of the Memphis Mafia not to sell him out, told me a story about when he used to live at Graceland, down by the squash courts. He had a little room there, and he said that when Elvis was upset and feeling out of kilter, he would leave the big house and go down to his little gym, where there was a piano. With no one else around, his choice would always be gospel, losing and finding himself in the old spirituals. He was happiest when he was singing his way back to spiritual safety. But he didn't stay long enough. Self-loathing was waiting back up at the house, where Elvis was seen shooting at his TV screens, the Bible open beside him at St. Paul's great ode to love, Corinthians 13. Elvis clearly didn't believe God's grace was amazing enough.

Some commentators say it was the Army, others say it was Hollywood or Las Vegas that broke his spirit. The rock & roll world certainly didn't like to see their King doing what he was told. I think it was probably much more likely his marriage or his mother -- or a finer fracture from earlier on, like losing his twin brother, Jesse, at birth. Maybe it was just the big arse of fame sitting on him.

I think the Vegas period is underrated. I find it the most emotional. By that point Elvis was clearly not in control of his own life, and there is this incredible pathos. The big opera voice of the later years -- that's the one that really hurts me.

Why is it that we want our idols to die on a cross of their own making, and if they don't, we want our money back ? But you know, Elvis ate America before America ate him.

by Bono